Following the triumphant energy of “The Greatest Bounce Back,” Koncept delivers “Put It On” — a bold, infectious anthem that showcases another side of his evolution.

The track packs a sharp punch of charisma, blending crisp production, tight lyricism, and a head-nodding rhythm that embodies confidence in its purest form.

The single feels like a soundtrack to self-assurance — a reminder to own your presence, step boldly into the spotlight, and embrace individuality without hesitation. Its groove-driven beat and commanding vocal delivery make it a standout anthem that lingers long after it ends.

Designed for movement, energy, and vibe, “Put It On” is as much about attitude as it is about music. It’s a track built for moments where confidence meets expression, whether on stage, in the streets, or in your own reflection.

“Put It On” is another glimpse into Koncept’s upcoming album — Flight, a project rooted in his upbringing, transformation, and evolution — showcasing the balance between personal growth and artistic fearlessness that drives his journey forward.

In the Music Video, shot in London, United Kingdom, Koncept takes you on a trip across the world, but somewhere that feels familiar to where he grew up in Queens, New York.

It's time to Put It On!

The new track is out now - https://ffm.to/konceptputiton

Written & Produced by Koncept.
Additional bass by Chris Cosimano
Mixed & Mastered by Mark "Keitel Jr." Lowe

Koncept "Put It On" (Official Music Video)
Filmed & Styled by Jessica Romely
Edited by Koncept

For more information on Koncept:
https://www.iamkoncept.com
https://www.instagram.com/champagnekonny
https://x.com/koncept
https://www.facebook.com/champagnekonny
https://www.youtube.com/c/Konceptcinemas